In order to differentiate yourself from your competitors, it is essential for your brand to have a distinctive name. But in recent times, a growing number of such businesses have gained a lot of attention, mainly because of that – an interesting name. Not saying there were no other merits other than their names, but it did help a lot.
Many people on the internet must have heard of MBA Chaiwala, a cafe that became famous for its brilliant strategy of providing free chai to singles in Ahmedabad back in 2019. As soon as the news spread, people became fascinated by the unique name and the story of an MBA dropout starting a tea shop. In the media, MBA Chailwala became a household name. Today, Prafull Billore makes crores, much better than a master’s degree.
After being unemployed for 2 years, Priyanka Gupta, an Economics graduate, started a tea shop called Chaiwali inspired by Prafull Billore. Since there are so many Chaiwalas, why not a Chaiwali? Again, people were intrigued by her name and the story behind it, creating hype on the internet.
Jobless Chai Wali
Jobless Chaiwali was born after Chaiwali. Lucknow’s Pooja lost her job during the Covid-19 pandemic. She didn’t want to return home, so she started her own tea shop.
It is no secret that Jobless Chailwali is making waves in the market, but so is Jobless Juicewala. Abhijit Guha and Apu Sarkar became jobless after mass layoffs across industries, so they decided to open a juice shop. The story behind this interesting name would intrigue anyone.
B Tech Paani Puri Wali
The B Tech Paani Puri Wali was started by Taapsee Upadhyay, a 21-year-old BTech grad, who serves healthy air-fried paani-puri and moves her thela around using a bullet.
CA Pani Puri
Having been through the world of Chartered Accountancy myself, I find it hard to believe someone would open a food joint after finishing the program. This still makes sense! I mean, if you have gone through this course, you would know what I’m talking about. Anyway, another picture went viral on the internet because the food joint’s name was interesting.
There’s no reason MBAs, BTechs, and CAs should have all the fun. Meet Patrakar Pohawala who opened a food joint in Noida’s Film City, which was opened by an IIMC graduate who’d been a journalist for around 13 years.